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Podcast: Creating A Digital Biotech Story

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Executive Summary

In this latest instalment of the In Vivo podcast Daniel Lofaso, CEO of Digital Elevator, talks about the common mistakes biotech companies make when trying to build their brand, how to connect with varied audiences and key trends the industry should keep track of in digital marketing.

 

 

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Timestamps 

50 secs: Introductions 

1 min 30: Changes Across Biotech Industry  

3 min 30: Defining Brand Awareness And Strategies For Growth  

5 min 20: Common Mistakes 

9 min 40: Telling Your Biotech Story 

10 min 45: New Techniques And Stretching A Budget 

14 mins 30: Reaching The Right Audience 

17 min 20: Lessons Learned 

20 min: Key Trends For 2024

 
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Business Strategies StartUps and SMEs Commercial
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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