Podcast: Creating A Digital Biotech Story
Executive Summary
In this latest instalment of the In Vivo podcast Daniel Lofaso, CEO of Digital Elevator, talks about the common mistakes biotech companies make when trying to build their brand, how to connect with varied audiences and key trends the industry should keep track of in digital marketing.
Timestamps
50 secs: Introductions
1 min 30: Changes Across Biotech Industry
3 min 30: Defining Brand Awareness And Strategies For Growth
5 min 20: Common Mistakes
9 min 40: Telling Your Biotech Story
10 min 45: New Techniques And Stretching A Budget
14 mins 30: Reaching The Right Audience
17 min 20: Lessons Learned
20 min: Key Trends For 2024