1. In Vivo

The Power Of AI To Map The Patient Journey

 
• By Jo Shorthouse

Mapping the patient journey uncovers a wealth of insights into care, diagnosis and intervention. The onset of advanced analytics tools and sensors now augment the pharma industry’s understanding of the challenges of traversing health care systems. Layering AI into the mapping process not only has the power to provide insights into the current clinical pathway, it can be used to predict and intervene in clinical care.

AI Map
• Source: Shutterstock

Mapping the patient journey, the experience of a patient as they navigate through the various stages of care for a specific condition, provides a vital wealth of knowledge for health care providers, health systems and biopharmaceutical companies to assess the patient experience from multiple angles.

These insights create an invaluable window into the obstacles faced in delivering care, the effectiveness of patient-physician interactions, specific areas of concern for patients and the reasoning behind care-related decisions,...

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