Bayer’s BD And Licensing Strategy Key To Moving Through Difficult Period

As Bayer moves through a challenging period, business development, licensing and impact investment may help buttress the company’s resilience. 

Handshake of businessmen

Head of pharmaceuticals research and development, Christian Rommel, phrased it to sister publication Scrip at the J.P. Morgan Healthcare conference as the company going through a “resilience phase.” Also see "Bayer’s Pipeline Refresh Focuses On Early Stage Despite Near-Term Growth Needs" - Scrip, 18 January, 2024.

And with all hands on deck, Juergen Eckhardt, head of Bayer AG’s pharmaceuticals business development and licensing/open innovation, will...

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