NAD Decision Against DulcoGas Is Hard To Digest For Boehringer

 
• By Malcolm Spicer

Reviewing a challenge brought by the marketer of the competing brand Gas-X, Novartis Consumer Health, NAD said the superiority claim “maximum strength” implies each DulcoGas tablet with 125mg simethicone contains the maximum single dose allowed for anti-flatulents marketed OTC in the U.S.

Boehringer Ingelheim Corp. says the National Advertising Division’s recommendation to pull the “maximum strength” claim for its DulcoGas product runs counter to FDA’s OTC anti-flatulent monograph and to a common advertising practice for multi-product lines.

NAD, reviewing a challenge brought by the marketer of the competing brand Gas-X, Novartis Consumer Health Inc., said the...

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