Procter & Gamble will feature more than 30 of its brands in Paris 2024 Olympic and Paralympic Games-inspired campaigns spotlighting “Everyday Champions” in its portfolio.

With 25 years of leadership experience at L’Oreal, David Greenberg moves from vice to chair of the Personal Care Products Council’s board. The Estee Lauder Companies names hair-care ‘disruptor’ Shane Wolf global head of Aveda and Bumble and bumble. More executive leadership changes at Beiersdorf, Shiseido, and IFF.

The US consumer packaged goods industry will begin including a 2D barcode along with the UPC or EAN barcode on packages beginning in 2027 before phasing out the latter altogether. Industry has been pushing for change that enables more information to be communicated from packaging to retailers and consumers, so standardizing use of QR codes and the like should be a welcome evolution.

“I Am Sweating But Nothing On My Armpits!” and other no-sweat advertising claims made for Unilever’s Degree Advanced 72H antiperspirant products were challenged by P&G in the National Advertising Division forum.

On the wings of innovation and a new host of influencers, Coty says CoverGirl ranked number three in the US in earned media value among its peer set in the third quarter ended 31 March, versus sixth in the same period last year. CEO Sue Nabi had more to say about the firm’s social media “step-changing” in her remarks on Q3 results.

Cataloging materials by category across US states or even internationally, chasing down information from supply partners, and other aspects of extended producer responsibility (EPR) program compliance can be a lot easier in collaboration with a software solutions vendor or other third party, says Michael Washburn, principal at Washburn Consulting.