A look back at the most important events of the past year for medical product companies suggest why it's good for many companies that the millennium comes once every thousand years. 1) Politics of pr
Effective consumer sites balance straightforward ads with customized disease management—and eventually bring the physician into the corporate-consumer dialog. by Michael A. Esposito, Melanie Herald, a
After the roller coaster of the past several years, PBMs are poised for a comeback, with Medicare coverage and the Internet adding to the clout of a consolidated industry. by David Cassak In the early
For two miserably chilly years, biotech executives sat back and watched the dot coms soar, jealously certain of the B2C and B2B business absurdity and eventual crash. They were, of course, right. dru