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Leveraging Assay Platforms to Create Category-Killer Diagnostic Tests

The availability of novel assay platforms represents a tipping point for diagnostics' adoption in the markets for translational medicine, esoteric testing, and high-complexity labs. Platform companies may be accustomed to defining their business strategies in terms of maximizing instrument placements but this may not be the optimal path to commercial success for a novel diagnostic test. They need to develop "category-killer" tests--those that combine platform and diagnostic content to offer a compelling clinical value proposition.

Medical Device Business Strategies
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  • Research, Analytical Equipment & Supplies
    • PCR & Amplification Tools
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    • Molecular Diagnostics & Genetic Testing
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    • Pharmacogenetics-Pharmacogenomics